Tuesday, March 17, 2009

Notes from the Field - Diana Nguyen






This is Diana in an ad for where she works.

-what is your job title and where do you work?
Associate Director of Declare Yourself
(Declare Yourself is a non-profit organization dedicated to registering young people to vote, and promoting civic engagement)

-what are your responsibilities?
My responsibilities are creative. I deal with marketing and production, particularly our photo campaigns and PSAs, which help us achieve a viral reach.-Some of the major challenges for DY are voter apathy and frustration.

-what are some challenges your organization faces?
We also face some challenges reaching people that aren't necessarily part of institutions, like universities--so we try to put a lot of focus into finding creative ways to infiltrate ground communities.

-what are some cool things about your job?
Most definitely, the coolest thing about working with Declare Yourself is that everyone involved is filled with passion, dedication, and patriotism--much like our founder Norman Lear--so every day is an opportunity to be inspired by our peers.

It's also great to be able to use funky ideas (like really edgy photo ads or subversive, funny, viral videos) to move people's attention towards a legitimate cause. I also love being constantly introduced to new bands, culture trends, and sub-communities by the people on staff that are younger than me, because they always know what's up.

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